Destigmatize 2.0

Presented by FUNCTION and Maggie’s Toronto, in partnership with Yabu Pushelberg and Plot, this HIV awareness campaign was styled with an opera-inspired elegance that balances intimacy and grandeur. Shot at Massey Hall, the looks lean into dramatic silhouettes and refined restraint—using fashion as a quiet but powerful tool to soften stigma, honour vulnerability, and elevate care into something ceremonial.